This 1% isn't the rich (although they may very well play games). No, this is different. Very few gamers actually spend time reading reviews, or on a game blog for example. I am of these "1%," and if you are reading this, you are too.
This isn't made up. Monthly 17,500,000 people visit IGN (source here). That is the most popular game focused website in existence, and of the other websites on the list provide, probably 99% of the people to visit those have also visited IGN. This may seem like a lot, but many, many more people than that own consoles. 82 million total units for the Playstation 3 have been sold (source here) Say we assume a 10 million are replacement units. That leaves 70 million, discounting people with just the Xbox, or that play games on a PC, which would add quite a few. Roughly a third then are regular viewers of video game websites.
So why does this matter. Well, those third tend to be "connoisseurs" of games. While some may buy three or four games a year, these people probably buy more, and may look at reviews and stuff before they buy them. While others may buy the new Call of Duty, or Grand Theft Auto, they will pick those up, and some more obscure titles. Game creators target these people specifically, as they consume the most games. Anyone who plays niche games, other than first person shooters or sports, are likely to fall into this, as they need to look at the new, less publicized titles that cover their interests.
While the 1% may really be more like 30%, the idea still stands. Only a fraction of those that play games look into things like my blog, or video gaming websites. Thus, these websites are tailored towards them. They are not immune to the Call of Duty craze, but may be more even handed with it than other sources, or the average FPS gamer.
This is actually something I did not know until very recently. I assumed most gamers were like me, and looked at articles about games and stuff. If you didn't know, welcome to the 30%. You're home (likely, unless you are reading this in another location, in which case, you're there.)
This isn't made up. Monthly 17,500,000 people visit IGN (source here). That is the most popular game focused website in existence, and of the other websites on the list provide, probably 99% of the people to visit those have also visited IGN. This may seem like a lot, but many, many more people than that own consoles. 82 million total units for the Playstation 3 have been sold (source here) Say we assume a 10 million are replacement units. That leaves 70 million, discounting people with just the Xbox, or that play games on a PC, which would add quite a few. Roughly a third then are regular viewers of video game websites.
So why does this matter. Well, those third tend to be "connoisseurs" of games. While some may buy three or four games a year, these people probably buy more, and may look at reviews and stuff before they buy them. While others may buy the new Call of Duty, or Grand Theft Auto, they will pick those up, and some more obscure titles. Game creators target these people specifically, as they consume the most games. Anyone who plays niche games, other than first person shooters or sports, are likely to fall into this, as they need to look at the new, less publicized titles that cover their interests.
While the 1% may really be more like 30%, the idea still stands. Only a fraction of those that play games look into things like my blog, or video gaming websites. Thus, these websites are tailored towards them. They are not immune to the Call of Duty craze, but may be more even handed with it than other sources, or the average FPS gamer.
This is actually something I did not know until very recently. I assumed most gamers were like me, and looked at articles about games and stuff. If you didn't know, welcome to the 30%. You're home (likely, unless you are reading this in another location, in which case, you're there.)
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